Case Study
Validating the "Q-Energy" Formula for Women's Health & Vitality
See how Reputable's real-world evidence platform empowered a women's health brand to scientifically validate their energy-boosting formula, uncovering profound benefits in quality of life and emotional well-being.
Statistically Significant Outcomes
Fewer Emotional Limitations
Participants reported a major reduction in role limitations due to emotional problems (p=0.023).
Reduction in Anxiety
A significant decrease in self-reported anxiety and fear (p=0.011), boosting overall well-being.
Increase in Energy
A statistically significant improvement in energy and reduction in fatigue (p=0.022).
6 Significant QoL Gains
Achieved statistical significance in 6 distinct Quality of Life domains, from social function to general health.
The Challenge: Proving Efficacy for a Targeted Women's Health Formula
A women-focused wellness brand developed "Q-Energy," an innovative formula designed to enhance energy, mood, and overall vitality. To break through in a sophisticated market, they needed more than just a compelling brand story; they required hard scientific evidence to validate their product's unique benefits for women.
The client partnered with Reputable to answer their most pressing questions:
- **Holistic Impact:** Does the formula improve not just physical energy, but also emotional well-being and overall quality of life?
- **Objective Evidence:** Can we detect physiological changes, such as improved cardiovascular health markers, using wearable technology?
- **Defensible Claims:** What specific, data-backed claims can we confidently make to our target audience?
- **Strategic Direction:** Which benefits resonate most strongly and should become the cornerstone of our marketing efforts?
Our Solution: A Full-Service, Decentralized Clinical Trial
Reputable designed and executed a comprehensive 28-day pilot study with 35 women to generate high-quality, real-world evidence. Our end-to-end platform managed the entire research process, from recruitment to final analysis.
Methodology Deep Dive
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Week 1: Onboarding & Baseline
Participants were recruited and onboarded via our digital platform. Each received a wearable sensor (Oura Ring) and completed baseline Women's Health and Quality of Life (SF-36) surveys.
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Weeks 2-4: Intervention & Data Capture
Participants took the "Q-Energy" formula daily. Our platform passively collected 24/7 biometric data while monitoring compliance and gathering subjective feedback.
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Week 5: Final Analysis & Reporting
Our data scientists performed rigorous statistical analysis and delivered a comprehensive final report, translating complex data into clear, actionable business insights.
The Results & Business Impact
The study was a resounding success, revealing statistically significant improvements across a wide range of health and quality of life metrics.
"Overall, women in the pilot study demonstrated improvements in emotional well-being, energy, cardiovascular health, and general health, with simultaneous reduction in anxiety, fear, and fatigue."
— Reputable Final Report
Key Business Outcomes:
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Powerful, Multi-Faceted Claims: The brand can now confidently market claims related to energy, mood, social functioning, and general health, all supported by significant data.
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Clear Marketing Direction: The results strongly support positioning the product as a holistic solution for women's vitality, addressing both mental and physical well-being.
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Enhanced Brand Credibility: Armed with a robust scientific report, the brand can build trust with consumers, practitioners, and retailers, setting itself apart from competitors.
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Data-Driven Future Growth: The study provides a clear roadmap for future research, including larger trials focused on stress reduction and cardiovascular health pathways.
Data Highlights from the Final Report
The results were impressive. Here is a snapshot of the statistically significant improvements and participant demographics.
Study Demographics
Employment Status
- 74% Other/Unspecified
- 17% Employed Full-Time
- 7% Self-Employed
- 1% Retired
- 1% Unemployed
Participant Income
- 76% Other/Unspecified
- 17% > $100,000
- 5% $50k - $100k
- 2% Prefer not to state
Quality of Life Survey (SF-36)
| Quality of Life Domain | % Change (Improvement) | p-value |
|---|---|---|
| Role Limitations (Emotional) | +34.09% | 0.023 |
| Social Functioning | +18.31% | 0.006 |
| Energy / Fatigue | +14.23% | 0.022 |
| Emotional Well-Being | +9.43% | 0.011 |
| General Health | +11.67% | 0.003 |
*Higher scores indicate improvement. A p-value < 0.05 is statistically significant.
Women's Health Survey
| Health Domain | % Change (Improvement) | p-value |
|---|---|---|
| Anxiety / Fear | -33.33% | 0.011 |
| Sleep | -30.77% | 0.052 |
*Lower scores indicate improvement.
The Reputable Advantage
We don't just provide data; we deliver clarity and confidence. Our platform is built to de-risk product development and empower brands with undeniable proof.
Full-Service Research Partner
We manage everything from study design and recruitment to data analysis and reporting, acting as an extension of your team.
High-Fidelity Real-World Data
We combine objective, 24/7 biometric data with validated subjective surveys for a complete, multi-layered view of product performance.
Regulatory Confidence
Our platform and methodologies are designed to generate compliance-ready data, ensuring your claims are supported by thorough, defensible evidence.
Ready to prove your product's efficacy?
Let's build the evidence you need to lead the market. Schedule a free strategy session with our research experts to discuss your goals and how we can help you achieve them.
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