The Evidence Platform
Turn Real-World Results into Your
Ultimate Marketing Advantage.
The Modern Wellness Brand's Dilemma
What keeps brand leaders up at night?
β οΈ Regulatory Risk
The FTC is cracking down on unsubstantiated claims, with fines reaching millions.
βοΈ The Influencer Battlefield
A single negative "hit piece" from a major influencer can damage your reputation overnight.
π€ The Internal Squeeze
Legal urges caution while Marketing demands bolder, more competitive claims.
It's time to move from guessing to knowing.
The Old Way
- π’ Marketing with Guesswork
- π€·ββοΈ Unclear Customer Personas
- β³ Taking years to find your niche
- πΈ Wasted ad spend
The New Way
-
π―
Precision Marketing
Target the right audience with the right message.
-
π
Pinpoint Your "Golden" Customers
Identify the users who benefit most from your product.
-
πΊοΈ
Discover Untapped Markets
Find new customer segments that love your product.
-
π‘οΈ
Build a Defensible Brand
Strengthen your claims with verifiable, third-party data.
A Simple Path to Powerful Assets
Launch (Week 0)
We onboard one product and recruit 50 of your ideal customers.
Collect (Weeks 1-4)
Our platform passively collects wearable data and actively gathers qualitative feedback.
Deliver (Week 4)
You receive a dashboard of marketing-ready assets and strategic insights.
From Raw Data to Revenue β¨
Our platform uses AI to analyze your study data and instantly generate actionable marketing strategies. Click the button to see it in action.
Raw Pilot Study Data (for "Serene Sleep")
AI-Generated Marketing Insights
What You Get: A Complete Growth System
Precision Marketing Intelligence
- π―Discover "Golden" ICPs: Pinpoint your highest-responding customers in weeks, not years.
- π‘Know the "Why": Understand their motivations to craft hyper-targeted messaging.
- πΊοΈUncover Untapped Markets: Find new customer segments poised for growth.
Defensible Claims Engine
- πWearable-Verified Results: Move beyond subjective claims to physiological proof.
- π¬Authentic UGC: A library of powerful video testimonials ready for ad campaigns.
- πCompelling Visuals: Easy-to-understand charts for marketing & presentations.
A Fortress of Trust
- π‘οΈEvidence Dossier: A single source of truth to simplify legal reviews and build credibility.
- β
Safety Tracking: Log and manage adverse events in one place, demonstrating commitment to safety.
- π€Build Real Community: Foster transparency and loyalty with your customers.
Bonus: An Authentic Content Engine
Go beyond data with a constant stream of powerful, user-generated content.
π¬ Authentic Video Testimonials
Capture compelling, trustworthy video reviews from real users experiencing your product.
"I'm finally getting a full night's sleep. This is a game-changer." - Sarah, 42
βοΈ A Library of Stories
"For years, I've been tossing and turning all night. I'd wake up feeling like a zombie, dragging myself throughout the day. But three weeks ago, I started this new sleep supplement, and wow. My Oura Ring doesn't lie - my deep sleep is up 22%."
Grace, 37
VALUE PROPOSITION #1
Market with Unprecedented Intelligence.
Stop wasting money on guesswork. We identify your highest-responding customersβyour "Golden Cohort"βand uncover the *real reasons* they love your product. Target them with precision, optimize your ad spend for maximum ROAS, and discover untapped markets you never knew existed.
VALUE PROPOSITION #2
Build an Unshakeable, Defensible Brand.
In the creator economy, trust is everything. Counteract misinformation with a "source of truth"βa centralized dossier of verifiable data, authentic testimonials, and safety records. Arm your legal team, empower your advocates, and build a brand that stands for transparency and credibility.
The Pioneer Program: An Exclusive Invitation
We are launching our new Evidence Engine to a select group of innovative brands. As a Pioneer, you get to be first in line and help shape the future of data-driven marketing.
Your Pioneer Advantage:
- π€Co-Create the Future: Your feedback will directly influence our product roadmap and the development of new features.
- π°Preferential Pricing, Forever: Lock in exclusive pricing as a thank you for being a foundational partner.
- βWhite-Glove Service: Receive dedicated, direct support from our founding team to ensure your success.
We start with a streamlined pilot to demonstrate the power of the platform and deliver immediate value to your brand.
Let's build your evidence.
Partner with us on a pilot study and see the results for yourself.
Book a Discovery CallThe Evidence Platform
Turn Real-World Results into Your
Ultimate Marketing Advantage.
The Modern Wellness Brand's Dilemma
What keeps brand leaders up at night?
β οΈ Regulatory Risk
The FTC is cracking down on unsubstantiated claims, with fines reaching millions.
βοΈ The Influencer Battlefield
A single negative "hit piece" from a major influencer can damage your reputation overnight.
π€ The Internal Squeeze
Legal urges caution while Marketing demands bolder, more competitive claims.
It's time to move from guessing to knowing.
The Old Way
- π’ Marketing with Guesswork
- π€·ββοΈ Unclear Customer Personas
- β³ Taking years to find your niche
- πΈ Wasted ad spend
The New Way
-
π―
Precision Marketing
Target the right audience with the right message.
-
π
Pinpoint Your "Golden" Customers
Identify the users who benefit most from your product.
-
πΊοΈ
Discover Untapped Markets
Find new customer segments that love your product.
-
π‘οΈ
Build a Defensible Brand
Strengthen your claims with verifiable, third-party data.
A Simple Path to Powerful Assets
Launch (Week 0)
We onboard one product and recruit 50 of your ideal customers.
Collect (Weeks 1-4)
Our platform passively collects wearable data and actively gathers qualitative feedback.
Deliver (Week 4)
You receive a dashboard of marketing-ready assets and strategic insights.
From Raw Data to Revenue β¨
Our platform uses AI to analyze your study data and instantly generate actionable marketing strategies. Click the button to see it in action.
Raw Pilot Study Data (for "Serene Sleep")
AI-Generated Marketing Insights
What You Get: A Complete Growth System
Precision Marketing Intelligence
- π―Discover "Golden" ICPs: Pinpoint your highest-responding customers in weeks, not years.
- π‘Know the "Why": Understand their motivations to craft hyper-targeted messaging.
- πΊοΈUncover Untapped Markets: Find new customer segments poised for growth.
Defensible Claims Engine
- πWearable-Verified Results: Move beyond subjective claims to physiological proof.
- π¬Authentic UGC: A library of powerful video testimonials ready for ad campaigns.
- πCompelling Visuals: Easy-to-understand charts for marketing & presentations.
A Fortress of Trust
- π‘οΈEvidence Dossier: A single source of truth to simplify legal reviews and build credibility.
- β
Safety Tracking: Log and manage adverse events in one place, demonstrating commitment to safety.
- π€Build Real Community: Foster transparency and loyalty with your customers.
Bonus: An Authentic Content Engine
Go beyond data with a constant stream of powerful, user-generated content.
π¬ Authentic Video Testimonials
Capture compelling, trustworthy video reviews from real users experiencing your product.
βοΈ A Library of Stories
Build a searchable library of genuine user stories and quotes to use across all your marketing channels.
π Marketing-Ready Assets
Easily find and export content, pre-formatted for social media ads, email campaigns, and your website.
VALUE PROPOSITION #1
Market with Unprecedented Intelligence.
Stop wasting money on guesswork. We identify your highest-responding customersβyour "Golden Cohort"βand uncover the *real reasons* they love your product. Target them with precision, optimize your ad spend for maximum ROAS, and discover untapped markets you never knew existed.
VALUE PROPOSITION #2
Build an Unshakeable, Defensible Brand.
In the creator economy, trust is everything. Counteract misinformation with a "source of truth"βa centralized dossier of verifiable data, authentic testimonials, and safety records. Arm your legal team, empower your advocates, and build a brand that stands for transparency and credibility.
The Pioneer Program: An Exclusive Invitation
We are launching our new Evidence Engine to a select group of innovative brands. As a Pioneer, you get to be first in line and help shape the future of data-driven marketing.
Your Pioneer Advantage:
- π€Co-Create the Future: Your feedback will directly influence our product roadmap and the development of new features.
- π°Preferential Pricing, Forever: Lock in exclusive pricing as a thank you for being a foundational partner.
- βWhite-Glove Service: Receive dedicated, direct support from our founding team to ensure your success.
We start with a streamlined pilot to demonstrate the power of the platform and deliver immediate value to your brand.
Let's build a more defensible, intelligent brand.
Give us 30 minutes to walk you through the platform and design a pilot study for your brand.
Book Your 30-Minute Demo